Skip to main content
Penn State at the Navy Yard
Hotline Visit Us Events Apply Now
  • Academics
  • Workforce Development
  • Conference Services
  • Information For
    • Prospective Students
    • Current Students
    • Corporate Partners
    • Visitors
    • Events
    • Entrepreneurs
Full site navigation menu

This dialog contains the full navigation menu for this site.

Penn State at the Navy Yard
Enter the terms you wish to search for.
Search type:
Hotline Visit Us Events Apply Now
  • This is Penn State
  • Become a Student
  • Energy Research
  • Workforce Development
  • Conference Services
  • Partnerships

Find Information For:

  • Prospective Students
  • Current Students
  • Corporate Partners
  • Visitors
  • Events
  • Entrepreneurs

Helpful Links

  • Academic Calendar

Connect With Us

  • facebook
  • twitter
  • youtube
  • instagram
  1. Home
  2. Workforce Development
  3. Professional Development

Integrated Digital Marketing Certificate Program

Program Overview

In a time where consumers are more aware of marketing than ever, it’s important for professionals to create personalized content that is delivered across a variety of channels. But when budgets are limited, marketers must be strategic, and constantly evaluate campaigns to make data-driven decisions and calculate ROI.

Integrated Digital Marketing equips students with the necessary skills to create high-value material, identify opportunities in the digital realm, and track campaign performance. The three-course certificate program delves into personas, SEO, SEM, digital marketing, email, website, and social media strategies that will help professionals engage with their customers, drive sales, and boost buy-in from an executive team. All classes are taught by practicing professionals who have prestigious certifications, subject expertise, and a wealth of real-world experience, ensuring you’ll learn important, hands-on lessons.

Program Scope and Sequence

Formerly known as Content Marketing Analytics, the Integrated Digital Marketing program consists of three, required 21-hour courses offered in succession. Upon completion, a certificate will be awarded.

Participants who do not want to take the entire sequence are welcome to take course(s) that interest them pending prerequisite knowledge.

Who Should Attend

Designed for both beginners and current professionals, the program is appropriate for individuals who want to sharpen their writing, analytical, and technology skills to better strategize and evaluate marketing campaigns.

Program Objectives

Upon completion of the program, students will be able to create impactful marketing campaigns, deliver them across a variety of channels, and analyze ROI.

They will be able to:

  • Understand digital marketing as a holistic endeavor
  • Define marketing’s role in the customer journey
  • Discover a cohesive marketing technology stack
  • Write effective communications that span traditional and digital channels
  • Develop personas and client-centered content to drive engagement
  • Evaluate dashboards and reports to calculate ROI
  • Leverage technology to forecast a campaign’s success

Continuing Education Units

Continuing Education Units (CEUs) are awarded based on a standard of one unit per ten (10) hours of classroom contact.

Note: The University reserves the right to cancel courses due to insufficient enrollment or other unforeseen circumstances

Customized Programs

Companies and organizations can have this program conducted at Penn State Great Valley or elsewhere. Program content can be customized to meet the needs of the company. Call 610-648-3281 for information.

Integrated Digital Marketing Certificate Program

  • Contact Us
  • Upcoming Events
  • Course Descriptions
  • Registration, Schedule, and Cost

See Also

  • Professional Development Registration and Withdrawal Information
  • Professional Development Opportunities (PDOs)
Locations of Penn State's campuses throughout Pennsylvania with The Navy Yard highlighted

Penn State at the Navy Yard

A cross-University collaboration of academic, research, and outreach-based efforts designed to educate, engage, and inspire the Philadelphia area and beyond.
  • facebook
  • twitter
  • youtube
  • instagram
Visit Us Events Apply Now
  • Become a Student
    • Admission Events
    • Application Instructions
    • MBA
    • Professional Development
    • Tuition and Financial Aid
  • Conference Services
    • Facilities
    • Meeting Request Form
    • Technology
  • Partnerships
    • Corporate Alliance
    • Penn State Admissions – Philadelphia
    • Penn State Extension Philadelphia
  • Visit Us
    • Area Attractions
    • Directions and Hours
    • Map
    • Parking
    • Transportation
  • COVID-19 information
Penn State University
Building 661, 4960 S. 12th St., Philadelphia, PA 19112 215-218-7590

Footer Legal Menu

  • Privacy
  • Non-discrimination
  • Equal Opportunity
  • Accessibility
  • Copyright
  • The Pennsylvania State University © 2023
  • We Are Penn State