Skip to main content

Secondary Menu

  • Hotline
  • Contact Us

Call to Action Menu

  • Visit Us
  • Apply Now
Enter the terms you wish to search for.
Search type:
Information for:

Information Menu

  • Prospective Students
  • Current Students
  • Corporate Partners
  • Visitors
  • Events
  • Entrepreneurs
Penn State at the Navy Yard Home
Penn State at the Navy Yard Home
Penn State at the Navy Yard
Search

Information Menu

  • Prospective Students
  • Current Students
  • Corporate Partners
  • Visitors
  • Events
  • Entrepreneurs

Secondary Menu

  • Hotline
  • Contact Us

Call to Action Menu

  • Visit Us
  • Apply Now

Main navigation

  • This is Penn State
  • Become a Student
  • Energy Research
  • Workforce Development
  • Conference Services
  • Partnerships
Information for:

Information Menu

  • Prospective Students
  • Current Students
  • Corporate Partners
  • Visitors
  • Events
  • Entrepreneurs

Main navigation

  • This is Penn State
  • Become a Student
  • Energy Research
  • Workforce Development
  • Conference Services
  • Partnerships
  1. Home
  2. Workforce Development
  3. Professional Development

Integrated Digital Marketing Certificate Program

Program Overview

In a time where consumers are more aware of marketing than ever, it’s important for professionals to create personalized content that is delivered across a variety of channels. But when budgets are limited, marketers must be strategic, and constantly evaluate campaigns to make data-driven decisions and calculate ROI.

Integrated Digital Marketing equips students with the necessary skills to create high-value material, identify opportunities in the digital realm, and track campaign performance. The three-course certificate program delves into personas, SEO, SEM, digital marketing, email, website, and social media strategies that will help professionals engage with their customers, drive sales, and boost buy-in from an executive team.

Program Scope and Sequence

Formerly known as Content Marketing Analytics, the Integrated Digital Marketing program consists of three, required 21-hour courses offered in succession. Upon completion, a certificate will be awarded.

Participants who do not want to take the entire sequence are welcome to take course(s) that interest them pending prerequisite knowledge.

Who Should Attend

Designed for both beginners and current professionals, the program is appropriate for individuals who want to sharpen their writing, analytical, and technology skills to better strategize and evaluate marketing campaigns. 

Program Objectives

Upon completion of the program, students will be able to create impactful marketing campaigns, deliver them across a variety of channels, and analyze ROI.

They will be able to:

  • Understand digital marketing as a holistic endeavor
  • Define marketing’s role in the customer journey
  • Discover a cohesive marketing technology stack
  • Write effective communications that span traditional and digital channels
  • Develop personas and client-centered content to drive engagement
  • Evaluate dashboards and reports to calculate ROI
  • Leverage technology to forecast a campaign’s success

Continuing Education Units 

Continuing Education Units (CEUs) are awarded based on a standard of one unit per ten (10) hours of classroom contact.

Note: The University reserves the right to cancel courses due to insufficient enrollment or other unforeseen circumstances

Customized Programs

Companies and organizations can have this program conducted at Penn State Great Valley or elsewhere. Program content can be customized to meet the needs of the company. Call 610-648-3281 for information.

Integrated Digital Marketing Certificate Program

  • Course Descriptions
  • Registration, Schedule, and Cost

See Also

  • Professional Development Registration and Withdrawal Information
  • Professional Development Opportunities (PDOs)

Contact Us

For questions or more information:

Ed Weckerly
Director of Professional Programs
[email protected]
610-648-3281

Request information

Upcoming events

May
12
Wed

Integrated Digital Marketing Certificate Virtual Information Session

Wed, May 12, 12:00 pm to 1:00 pm
More events >

Quick Links

Bookstore
Canvas
Professional Development General Information
Professional Development FAQs

Penn State at the Navy Yard

Building 661, 4960 S. 12th St.
Philadelphia, PA 19112
215-218-7590

Secondary Menu

  • Hotline
  • Contact Us

Call to Action Menu

  • Visit Us
  • Apply Now
Information for:

Information Menu

  • Prospective Students
  • Current Students
  • Corporate Partners
  • Visitors
  • Events
  • Entrepreneurs

Footer Menu

  • +This is Penn State
    • Facilities
  • +Become a Student
    • MBA
    • Admission Events
    • Application Instructions
  • +Tuition and Financial Aid
    • Tuition and Fees
    • Scholarships
    • Student Loans
    • Veterans' Benefits
  • +Research
    • Research and Professional Services
  • +Conference Services
    • Facilities
    • Technology
    • Meeting Request Form
  • +Partnerships
    • Corporate Alliance
    • Penn State Admissions – Philadelphia

Connect with Us

  • facebook
  • twitter
  • youtube
  • instagram
Penn State University
Penn State University

Footer Info Menu

  • Employment
  • Directions
  • Map
  • Contact Us
  • Search
  • Hotlines
Building 661, 4960 S. 12th St., Philadelphia, PA 19112 | 215-218-7590

Footer Legal Menu

  • Privacy
  • Non-discrimination
  • Equal Opportunity
  • Accessibility
  • Copyright
The Pennsylvania State University © 2021