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  1. Home
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  4. Integrated Digital Marketing Certificate Program

Course Descriptions

BUSAD 5835: Digital Marketing

The course will explore digital marketing as a holistic endeavor, examining web development, search engine optimization, display advertising, social media, and inbound and outbound lead generation. Students will develop an understanding and appreciation for technology-rich concepts in modern marketing.

BUSAD 5833: Content Marketing

The course will demonstrate how content works together in an articulated campaign. Students will learn the fundamentals of content marketing: creating personas and customer-centered content, developing a strategy, and evaluating a campaign’s success.

BUSAD 5834: Measuring Marketing Success

The course will transform the way students view marketing’s purpose and value. At the course’s completion, students will be able to measure and evaluate the performance of a variety of campaigns and tactics.

Integrated Digital Marketing Certificate Program

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Penn State at the Navy Yard

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