BUSAD 5835: Digital Marketing
The course will explore digital marketing as a holistic endeavor, examining web development, search engine optimization, display advertising, social media, and inbound and outbound lead generation. Students will develop an understanding and appreciation for technology-rich concepts in modern marketing.
BUSAD 5833: Content Marketing
The course will demonstrate how content works together in an articulated campaign. Students will learn the fundamentals of content marketing: creating personas and customer-centered content, developing a strategy, and evaluating a campaign’s success.
BUSAD 5834: Measuring Marketing Success
The course will transform the way students view marketing’s purpose and value. At the course’s completion, students will be able to measure and evaluate the performance of a variety of campaigns and tactics.